Why You Should Fear Real Estate Video

It seems like a new article pops up every day claiming the importance of professional real estate photography and video. We all know by now that the majority of buyers start their home search online. Some reports are starting to surface that up to 98% of buyers use the Internet in their home search!

Through one video, I have secured four new buyer clients.Ken Boerner – REMAX Heritage

You should fear real estate video, because agents like Ken Boerner are stealing your clients away. Remember what we said at the beginning, how the majority of home buyers are starting their search online? This is a national statistic, so that includes us here in Dallas/Fort Worth! Buyers who are looking online for their next home may not have a real estate agent yet. They come across a video of a property that has the realtor’s information, and all of the sudden they gravitate to that realtor and become a new client.

Take a look at this full-motion, HD video tour walk-through that was completed for Ken Boerner of REMAX Heritage of a home for sale in Fort Worth / Keller. It was so great to hear that this video did its job in getting additional business for Ken, bringing in FOUR (4) new buyer clients! When using real estate video to market properties, it’s important to understand that although you are providing the service for the seller, there are buyers that will be watching the video that may need a realtor! You have a great opportunity to reach new clients that wouldn’t have been possible had they not been impressed with your video!

If you are a real estate agent in the Dallas/Fort Worth area and you want to win a listing presentation, impress your seller by offering video to market their property. You never know – you may end up receiving business that you never expected as a result of real estate video!