The majority of buyers, over 90%, are utilizing the Internet to create a list of properties they might call their next home. To narrow down a list of homes, the buyer searches in a specific area and scrolls through the countless homes posted on the MLS. Every real estate listing is usually represented by a single thumbnail photo: the front exterior.
Last week we had the pleasure of guest blogging for Mark McDonough at texasmls.com. View the InfoGraphic below along with descriptions of the four sections, or read the full article with additional topic points: 8 reasons professional real estate photography is important to Realtors.
Photos and Video are VERY Important
It’s amazing how many people talk about the importance of photos and video in marketing real estate. All it takes is a google search to see the vast number of blog posts and youtube videos showcasing tips for taking better photos or using video to market your properties:
Sometimes it is important to ask yourself: How high are you?
When you take photos of real estate, it is important you are taking them at the correct height. Although height is important in interior photos, we are going to take a look at the exterior shot. Last week we noted we would be discussing Pole Aerial Photography (PAP). PAP is utilized by real estate photographers to obtain a photo angle that isn’t possible while standing on the ground with the camera at eye level. For bigger homes, it is advantageous for the front exterior shot because it allows the viewer to be more at eye level with the home instead of appearing to strain the neck while looking up at the home. Sometimes, as this example will show, you can gain a great perspective by raising the height of your camera.
Texas has a lovely blue sky most of the year. Unfortunately on the day we arrive to take exterior photos of a home, that amazing blue sky might be hidden by a blanket of white. Worse yet is when the sky looks like it’s about to storm. Talk about bad luck for the buyer that moves into that home! It doesn’t take much searching of homes active on the market to see others run into the same problem:
Barbara Corcoran sat down with Savannah Guthrie on NBC’s Today Show to talk real estate. Barbara is a real estate mogul that turned $1000 into a multi-million dollar real estate firm. She is heavily sought after as a business consultant and speaker.
Barbara offered her opinions on how to market a house successfully online, including great photos.
Let me tell you, pictures are the name of the game. People shop by pictures. They are 10 times more important than even the words you use.Barbara Corcoran
Are you a real estate agent selling a home, or a homeowner looking for a realtor to put your home on the market? In either case, it’s important that you put your best foot forward in marketing a home. Especially in today’s market where there are an abundance of homes to choose from, buyers need to be enticed to come and take a look at your home. With upwards of 90% of home buyers starting their search online, your one and only chance at impressing them could be with the photos on your listing. Who is your home competing with?