Photography for real estate agents can play an extremely important role in their business. It not only markets a property listing in a good light, but it also markets the realtor’s business. Seller’s would much rather list with a real estate agent that uses a professional photographer compared with realtors that use their own point-and-shoot.
The majority of buyers, over 90%, are utilizing the Internet to create a list of properties they might call their next home. To narrow down a list of homes, the buyer searches in a specific area and scrolls through the countless homes posted on the MLS. Every real estate listing is usually represented by a single thumbnail photo: the front exterior.
Photos and Video are VERY Important
It’s amazing how many people talk about the importance of photos and video in marketing real estate. All it takes is a google search to see the vast number of blog posts and youtube videos showcasing tips for taking better photos or using video to market your properties:
RAW Gives You The Chance To Adjust White Balance
Usually when you hear the word RAW it brings images to your mind of a butcher counter or sushi bar. In the world of photography, however, RAW has a very different meaning. A RAW image format is one where the camera does very little to manipulate or process the image it is recording. Some people call a RAW image file a digital negative as it contains all of the information needed for a photographer to process and make a final image. This is in contrast to using a camera and shooting in JPEG.
Sometimes it is important to ask yourself: How high are you?
When you take photos of real estate, it is important you are taking them at the correct height. Although height is important in interior photos, we are going to take a look at the exterior shot. Last week we noted we would be discussing Pole Aerial Photography (PAP). PAP is utilized by real estate photographers to obtain a photo angle that isn’t possible while standing on the ground with the camera at eye level. For bigger homes, it is advantageous for the front exterior shot because it allows the viewer to be more at eye level with the home instead of appearing to strain the neck while looking up at the home. Sometimes, as this example will show, you can gain a great perspective by raising the height of your camera.
Texas has a lovely blue sky most of the year. Unfortunately on the day we arrive to take exterior photos of a home, that amazing blue sky might be hidden by a blanket of white. Worse yet is when the sky looks like it’s about to storm. Talk about bad luck for the buyer that moves into that home! It doesn’t take much searching of homes active on the market to see others run into the same problem: