I was drawn to this month’s Texas Realtor Magazine because of the headline: Connect With Gen Y.
Being young, I’m initially drawn to the article because I want to see how I think compared to others my age. But more importantly, I like to read articles in Texas Realtor Magazine that gives me content to be able to share with my realtor clients. As a “young gun”, it’s important to me that I explain current trends to my clients and make sure they are aware of what this upcoming generation does online, because ultimately, it’s going to have a big impact on my clients’ businesses (if it hasn’t already).
As a Southlake or Keller realtor, you have the choice of how you are going to market your real estate properties. That choice could impact how your properties show up in search engines like Google, when buyers are looking up more information about a given property. I was looking up one of the listings I most recently did a video tour of. In the first 5 days of being posted online, the video has been viewed more than 100 times. But what I found more interesting, was what Google showed me when I searched for that property online.
It’s no secret that consumers love video. YouTube is logging billions of video views and it’s all because of us. WE are the consumers! You, me, buyers and sellers, we all love video! So why not come up with a marketing plan to include video in your real estate business?
You might not be the only one interested in leveraging the power of video to market real estate. Many brokers and national real estate companies are embracing video and helping their realtors market with video.
Although YouTube is very important, Google also looks to other video sites on the web to index real estate videos. Help Google find your video by uploading your real estate video tours to multiple video sites.
Unfortunately, not everyone is going to find your real estate video tour online. Like most marketing, you shouldn’t rely on one single method and put your eggs all in one basket. Instead, try marketing to buyers at showings.
Maximizing exposure of your real estate video should be one of your main goals – you need buyers to find and watch the video. A great way of reaching more buyers is to allow your video to be played from within your Virtual Tour links.
2225 Cameron Crossing in Grapevine, Texas is a great town-home in an excellent location. Located within short distance of Southlake, Keller and the Dallas/Fort Worth Airport, the homeowners of this home will enjoy quick access to entertainment. Watch the real estate HD video walk-through tour below.
1435 Fleetwood Cove Drive in Grand Prairie, Texas is ready for move-in. Watch the real estate HD video walk-through tour below.
Getting your real estate video out on the Internet and obtaining views through increased exposure should be one of your goals when marketing real estate with video. If you have a personal website or blog, you can embed your videos to reach your real estate audience.