Barbara Corcoran sat down with Savannah Guthrie on NBC’s Today Show to talk real estate. Barbara is a real estate mogul that turned $1000 into a multi-million dollar real estate firm. She is heavily sought after as a business consultant and speaker.
Barbara offered her opinions on how to market a house successfully online, including great photos.
Let me tell you, pictures are the name of the game. People shop by pictures. They are 10 times more important than even the words you use.
View the clip by clicking on the link below, or read the portion of the transcript that relates to Real Estate Photography at the bottom of the post.
Barbara Corcoran – Importance of Real Estate Pictures
GUTHRIE: OK, and let’s talk about pictures. Let’s just — let’s just put it out there. You should not not post pictures.
Ms. CORCORAN: Let me tell you, pictures are the name of the game. People shop by pictures. They are 10 times more important than even the words you use.
GUTHRIE: And the kind of camera you use even matters, right?
Ms. CORCORAN: The kind of cameras, everything. You need a high definition camera that’s going to take great shots. If you’re not going to have professional photography done, which you certainly should, for between two and $500 is the average in the United States right now, you should definitely pick a sunny day and rent a wide-angle lens.
GUTHRIE: OK, because a lot of people now looking on their iPad or their iPhone.
Ms. CORCORAN: Exactly. And you know what? These other photos just don’t show up well there, so you’ve missed the whole boat.
GUTHRIE: All right, how many photos should you put up?
Ms. CORCORAN: At least 12. The average right now…
GUTHRIE: Twelve, OK.
Ms. CORCORAN: …most people post is eight, but buyers again and again want more photos; 12’s the magic number.
We agree with Barbara’s magic 12, however we sweeten the deal and offer a 25-Photo Real Estate Package. Email or call Unique Exposure Photography to schedule a photo shoot of a Fort Worth Real Estate property today!